Drinking and driving remains a serious problem in Texas. In 2015, there were 24,165 DUI-alcohol crashes in Texas that resulted in 2,154 serious injuries and 934 deaths. Of those, young Hispanic males comprised 44 percent of all statewide male drivers, ages 17-34, involved in impaired driving crashes.
To save the lives of these drivers, and all other drivers on the road, TxDOT is launching the “Plan While You Can” campaign that specifically focuses on raising the awareness of the dangers of impaired driving in Hispanic communities across the state. Through “Una Mas Y Ya” campaign collaterals and PSA’s, TxDOT seeks to remind young Hispanic males ages 17-34 that “one more” can translate to up to $17,000 in fines and fees, jail time and you could lose your license.
TxDOT’s public service announcements remind Hispanic Texans that drinking and driving is a serious offense and that plans for a safe and sober ride should be considered before enjoying festivities that may involve alcohol. If you are planning to drink alcohol with friends and family, designate a sober driver before going out. Do not wait until the end of the night to choose the “most sober” driver. Remember, a sober driver is someone who has not had any amount of alcohol to drink. If you are impaired, do not drive; call a taxi, use mass transit, call a sober friend or family member or simply stay where you are. Plan ahead for a safe and sober ride home by visiting SoberRides.org because losing your life or taking the life of another isn’t worth “one more."
Posters and Banners
Video PSAs (Español)